ScreenMDM

ScreenMDM is your new trusted source for all the developments in the global business of content distribution and monetization. Media intelligence, reinvented. Created by Mansha Daswani.

Feb 18 • 5 min read

WARC data on Netflix's projected CTV ad share, Nielsen's The Gauge for January, new The SwitchScreen & Gen A to Z podcasts


WARC: Netflix to Take 10% of Global CTV Ad Spend in 2027

Netflix is expected to rake in $3 billion in ad revenues this year, rising to $8 billion by 2030, with WARC predicting the streamer will have a 10% share of overall global CTV ad spend in 2027.

Nielsen: TV Viewing Reaches 12-Month High

Sports, returning broadcast dramas, and frigid temperatures helped power television viewing to a 12-month high last month, according to Nielsen's The Gauge, with streaming still in the lead with a 47% share of watch time.

Stingray Expands Lineup on Pluto TV

Stingray is bringing four additional channels to Pluto TV's FAST lineup: ZenLIFE, Qello Concerts, TikTok Radio, and Stingray DJAZZ.

Banijay Rights Scores U.S. Deal for Bergerac

Ahead of the London TV Screenings, Banijay Rights has closed a deal that brings seasons one and two of the Bergerac reboot, commissioned by U and U&DRAMA, to PBS in the U.S.

Fuji TV Aligns with bilibili & Tokai Television for Link Click Adaptation

Link Click, an animated series that streamed on China's bilibili in 2021, is getting a live-action adaptation that will air on Tokai Television in Japan, followed by rollout on Fuji TV's FOD service and on TVer.

Inter Medya Boosts Microdrama Slate

Inter Medya has expanded its catalog of microdramas since entering the space last year with its first original, taking on properties from İki Dakika Creative House and the Gain platform.

The SwitchScreen: Trend Tracking with The WIT’s Caroline Servy

Caroline Servy, managing director of The WIT, talks to ScreenMDM about social video and its impact on entertainment formats.

The 1% Club Hits New Milestone with Swedish & Italian Commissions

The 1% Club has landed new commissions in Sweden and Italy, bringing the BBC Studios format into 15 territories and making it the best-selling U.K.-originated format in the last eight years.

Banijay’s Mission Unknown to Return to Prime Video Germany

Banijay Productions Germany is producing a second season of Mission Unknown for Prime Video, featuring popular creators and hosted by social media star and entertainer Jens Knossalla, aka Knossi.

DCD Rights Takes On Prue & Sandi’s South African Adventure

DCD Rights has secured international rights to a six-part series following Prue Leith and Sandi Toksvig on a South African adventure, produced by Yeti for Channel 4.

Gen A to Z: David Levine on Navigating Industry Shifts

David Levine, a veteran of Disney and Moonbug Entertainment who is now working on a diverse range of projects at Lightboat Media, discusses navigating the kids’ ecosystem in the newest episode of our Gen A to Z strand.

Pocket.watch Expands Creator Content Slate

Pocket.watch has brought additional creators into its global content distribution library, aligning with Topper Guild, JJ & Mikey, Lana’s Life, and others.

Family Series Secrets at Red Rocks to Return for Second Season

Secrets at Red Rocks, a family adventure series from Libertine Pictures, has been greenlit for a second season by BYUtv in the U.S. and Sky in New Zealand, with WildBrain continuing to represent international rights.

Disney+ Slates Hannah Montana Anniversary Special

Disney+ is bringing a Hannah Montana anniversary special to its subscribers next month, marking 20 years since the Miley Cyrus-led series premiered on Disney Channel.

Gen A to Z: Reinventing the Model with Animaj’s Greg Dray

Animaj Co-Founder Greg Dray joins ScreenMDM to discuss how the company is driving new models across the production, development, and monetization of kids’ and family content, including through its landmark Lumee joint venture with Hasbro Entertainment.

Gen A to Z: WildBrain’s Kate Smith on Audience Engagement Tactics

“We are the kids’ TV network of today,” Kate Smith, EVP for audience engagement at WildBrain, told me as we discussed how the kids’ and family powerhouse has harnessed opportunities on YouTube.

Gen A to Z: It’s a Bing Thing with Acamar Films’ Mikael Shields

Mikael Shields, CEO of Acamar Films, shares Bing’s success story, discussing how the brand has scaled its digital and off-screen presence and steering the indie through the complex kids’ media ecosystem.

Gen A to Z: Unlocking Value with VIEWED’s Terence Mbulaheni

Terence Mbulaheni, who runs the digital agency VIEWED, weighs in on monetizing legacy kids' content on YouTube and best practices for engaging young viewers on the platform.

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ScreenMDM is your new trusted source for all the developments in the global business of content distribution and monetization. Media intelligence, reinvented. Created by Mansha Daswani.


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