Recapping the L&M deals that made news ahead of Licensing Expo. ​ScreenMDM Kids/YA​

​Sponsored by: ScreenMDM's Gen A to Z Thought-Leadership Strand—Pitches are now open for the June edition!

The Classics: Long-Running Brands Expand Reach

​Paddington CP Program Expands with Le Toy Van​ STUDIOCANAL Kids & Family is working with Le Toy Van on a new Paddington wooden toy collection.

​New Licensing Partnerships & Experiences for WildBrain’s Strawberry Shortcake​

In the run-up to Licensing Expo, WildBrain has unveiled a raft of new brand activations and cross-category licensing partnerships for its beloved Strawberry Shortcake IP.

​Legacy Nelvana Brands Score New Licensing Pacts​ Classic kids' and family IP from the Nelvana library, including Babar and Max & Ruby, have secured new licensing partnerships across categories like apparel and home decor.

​Millimages Appoints Iberian Agent for Molang​

Millimages has tapped Caravanserai as the licensing agent for Molang across the Iberian Peninsula.

​New Activations & Partners for Teletubbies as 30th Anniversary Nears​ WildBrain has revealed several new activations and licensing deals for Teletubbies, a franchise that is marking its 30th anniversary next year.

​Cloudco Clinches New Care Bears L&M Deals​

As it inches towards Care Bears' 45th anniversary in 2027, Cloudco Entertainment has landed a raft of licensing and retail deals in the run-up to Licensing Expo.

Building Scale: Newer IP Finds Room to Grow

​Pocket.watch Sets Franchise-Building Deal with Japan’s Maizen​

Pocket.watch will deploy its creator economy franchise-building blueprint with the Japanese entertainment brand and YouTube gaming channel Maizen, bringing the JJ & Mikey animated characters into the publishing, consumer products, original series, and content distribution spheres.

​Vegesaurs Lands in Vegas with Digital & Broadcast Momentum​ The Vegesaurs preschool IP, produced by Cheeky Little Media with Studio 100 International, arrives at Licensing Expo on the heels of strong digital gains, with its first toy line arriving in Australia this summer.

​Tippi T-Rex Lands in China with Digital Distribution & L&M Program​

Tippi T-Rex, a preschool IP from Ánima Kitchent in partnership with Indonesia’s Mocca Studio, is rolling out in China with a multiplatform digital strategy and a consumer products deal in place.

​Expanded Reach for Stomp! Stomp! Rhinos!​

OAK9 Entertainment's preschool series Stomp! Stomp! Rhinos!, which has logged 6 million views on YouTube Kids in less than five months, has expanded its streaming and TV reach via deals signed by Boat Rocker Studios.

​UP&E Showcases Expanded Gabby’s Dollhouse Program​ Ranked as Netflix's number one original kids' series worldwide, Gabby’s Dollhouse—which has driven more than 1 billion views on YouTube—is a key focus for Universal Products & Experiences (UP&E) at Licensing Expo this week.

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