IP Owners: Embracing YouTube, Monetizing on FAST & Driving Discovery A spotlight on how several leading IP owners are looking at the social video and FAST spaces to boost discovery, build fandoms, drive monetization, and sustain engagement between seasons. “Think like a fan.” That was a key piece of advice from Fremantle’s U.S. digital chief, JR Griffin, on a panel about discovery I had the great pleasure of moderating earlier this year at NATPE Global. “What would a fan want to see? What...