Getting into the Game: The New Sports Media Playbook The sports media sector is leveraging FAST, YouTube, rising engagement among YA and women audiences, and new tech to chart a new playbook. Every SVOD streamer is angling for a slice of the sports pie. So are legacy free-to-air broadcasters, FAST channels, innovative new AI-driven technology purveyors, and, of course, YouTube. From new, emerging sports to massive events like the World Cup, the rules of the sector are being entirely...