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ScreenMDM Club: Channel Hopping: CTV Battles & FAST Evolution
Published 5 days ago • 7 min read
Channel Hopping: CTV Battles & FAST Evolution Taking a deep dive into the battle for dominance in the CTV era, exploring trends at leading TV OS platforms and AVOD services. More than 70% of European audiences are watching FAST channels daily or several times a week, according to research unveiled by Rakuten TV at SXSW London. Just over 80% consider FAST a primary way to watch television or an alternative to paid streaming services. Further, 60.7% expect to increase their use of FAST services...
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