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ScreenMDM is your new trusted source for all the developments in the global business of content distribution and monetization. Media intelligence, reinvented. Created by Mansha Daswani.

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Oct 06 • 2 min read • ScreenMDM Daily

Countdown to Cannes: RX's Lucy Smith, ITV Studios' Cecilie Olsen, Studio 100's Martin Krieger, BossaNova's Francesca Johnson & Iona Hopper, Fremantle's Rebecca Dundon, Polydont's Elena Lyalina & Primitives' Katie Pike

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Countdown to Cannes: MIPCOM & MIPJunior Preview #1
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​Visit Our MIPCOM News Hub.​
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What's Inside:

  • The Road to Cannes with RX's Lucy Smith
  • Brands, Access & Quality Guide ITV Studios' Unscripted Slate
  • IP Building with Studio 100 International's Martin Krieger
  • Fremantle's Rebecca Dundon Talks Scripted Financing & Co-Pros
  • Breakthrough Factual with BossaNova's Francesca Johnson & Iona Hopper
  • The Making of Nick the Mechanic
  • Indie Success Story with Primitives' Katie Pike
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​The Road to Cannes ​

The theme of convergence runs across MIPCOM Cannes this year as the event embraces the creator economy, vertical video, branded entertainment, and AI, Lucy Smith says. “MIPCOM has to reflect now the broader global content industry. We’ve always seen ourselves as reflecting the way the market’s changing. We really are at the intersection of so many different new audiences and new pieces.”
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​Brands, Access & Quality with ITV Studios' Cecilie Olsen​

Cecilie Olsen, SVP for global content, non-scripted, at ITV Studios, joins ScreenMDM Talks to discuss how the company has curated a MIPCOM lineup focused on buyers’ needs for brands, access, and premium quality.
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"We want to build more IP with international potential and play a bigger role in its success over the long term. That means focusing our resources on the projects and partnerships where we believe we can make a real difference—creatively and commercially."

​Read our Q&A with Studio 100 International CEO Martin Krieger.​
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​Breakthrough Factual with BossaNova ​​

Francesca Johnson and Iona Hopper share what they’re looking for across the history/mystery, access, and true-crime genres.
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​Fremantle’s Rebecca Dundon Talks Scripted Financing & Co-Pro Trends​

Rebecca Dundon, SVP of scripted content for global drama at Fremantle, shares her perspectives on the state of the business today, weighing in on investment and windowing strategies and the keys to successful co-productions.
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​Nick the Mechanic Heads Worldwide with WildBrain​

Elena Lyalina, CEO and producer at Polydont Films, shares the origin story of Nick the Mechanic, a CG preschool series that WildBrain recently acquired the distribution rights to.
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​The Indie Success Story with Primitives’ Katie Pike​

Paramount Global alum Katie Pike joined Primitives earlier this year as director of sales and acquisitions, tasked with building upon the impressive track record of the Belgian indie’s curated slate, which includes the fast-growing 99 to Beat and the buzzy adventure reality competition Terrain: Battle of the Flags.
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ScreenMDM is your new trusted source for all the developments in the global business of content distribution and monetization. Media intelligence, reinvented. Created by Mansha Daswani.

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